Using a website to pull in leads and turn them into clients
Read time – 2 minutes
Step 1 in our marketing playbook for contractors is to have a fast, mobile-friendly website.
Why?
Your website is your digital foundation, your virtual real estate, and the only online space you can fully control.
When you post on Facebook or Instagram, those platforms have the power to change how they show your posts. They want you to spend money on ads. They control how the videos and pictures load on your profile, and they can change the rules at any time.
With your website, you have complete control over the fonts, colors, wording, pages, pictures, and more.
You can use the website to showcase services & expertise.
Once the website is established you can focus on SEO and content to get more leads.
Once you have more content on your website you can reuse if for emails, texts, social media posts and more to help you sell more people.
Website essentials:
Simple: If you are new to the game, keep the website simple: home page, services page, portfolio, blog, and contact page.
Mobile Friendly: Look at your website on your phone and see how easy it is to use. Have other people test it and give you feedback. How easy is it to find contact info, service area info, buttons to click, etc.?
Proof of your work: Before-and-after pictures sell the best. Put these on your portfolio or blog page and write a sentence or two about each project.
Social Proof and Certifications: You want to turn as many visitors into leads as possible. A visitor is anyone who looks at your website. A lead is someone who contacts you wanting pricing, an appointment or more information. Showing visitors your reviews, testimonials, awards, and certifications is a great way to build trust so that more visitors turn into leads.
Contact form: Qualify people and keep your business organized. I go into more detail about contact form best practices here.
SEO Ready and speed test: Use a free audit tool online to see how fast your site loads and how well it ranks on search engines (like Google): https://www.seoptimer.com/
Bottom Line
A website establishes your business’s online presence & credibility.
If your business relies on word of mouth this will aplify your referrals. The people referring your business will actually have something to send their friends and family.
That site they share has proof that your business does good work.
Even if you have one already – check its mobile friendliness, speed, how it ranks, and make updates to keep it growing.
