Get qualified inbound leads with a clean contact form.
Read time – 3 minutes
What is a website contact form?
- A form for potential clients to fill out and become a lead.
- A form for current/past clients to contact a business about issues/feedback.
Why do I need a contact form? Why not list my email address on the company website?
- The contact form keeps your company organized because each form submission has the same fields and the same types of information.
- The form qualifies potential leads.
- If someone does not take the time to fill in 5 fields, then they likely are not serious about their project.
Good example:
Poor example:
The form above is for an electrician. What is wrong with it?
- Only the email is a “required field,” meaning someone can send a message with just an email address. What is the point of that? You have no other information.
- The message field is not required.
- No phone number field.
- No, “How did you find us” to help with lead source tracking? Leaving money (and data) on the table.
Key elements of a good contractor contact form:
- Basic Contact Info: Name, email, phone number
- Project Details:
- Project type (remodeling, new construction, repair, etc.)
- Project location – can be as simple as a zip code to speed up the form fill process
- Brief project description
- Preferred timeline
- Budget range (optional)
- How did you find us? : Helps to track where the leads are coming from.
- File Upload: Option to attach images or documents related to the project
Best practices:
- Avoid jargon: use simple, direct questions.
- Easy-to-follow layout: Organize fields in a logical order, making it easy to navigate.
- Mobile-friendly: Ensure the form looks good and functions properly on mobile devices.
- 5-8 form fields are ideal: Get the crucial information
Set expectations and confirm submission with a thank you page
- Explain how long it typically takes for a response.
- Explain if you will respond via email or another method.
Bottom Line
All contractors want more leads but neglect their contact forms. Every way a lead can contact your business should be looked at. Reverse the lead process. Analyze your contact form and work backward. Is it easy to find? Easy to fill out? Mobile friendly? Do the fields help you determine if the lead is qualified?
Making potential leads do a little work to send your company a message helps qualify the lead.
Getting:
- Phone number and email address gives you two options to reach the lead.
- Details on the project helps you respond to the lead and move the conversation forward.
- The lead source helps you identify what sources of marketing are working.
