3 Tips for a More Profitable Carpet Cleaning Business

3 Tips for a More Profitable Carpet Cleaning Business

Turn Stains into Gains Read time – 3 minutes When I was 21 I worked the summer at a high end carpet cleaning company. They charged 4x what a normal carpet cleaning company charged.  I couldn’t understand it. Were we doing something special? They were paying me $10/hour, which seemed like a lot (in 2009) to […]

How Can Contractors Use Content Marketing To Get More Website Traffic?

How to use they ask you answer

Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]

How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic

How we increased a flooring contractor's website traffic

We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. Read time – 3 minutes I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as […]

6 Lead Magnet Ideas For Carpet Cleaning Companies

6 lead magnet ideas for carpet cleaning companies

Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years.  What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]

What Contractors Don’t Understand About Content

What contractors need to understand about content

It’s not just about trying to go viral on social media or having a website. It is about what you as a company say on social media and your website.  The content should be about your company’s story and what the company stands for.  How your company executes the work.  How your company communicates with […]

1 Way To Use YouTube To Pull In Leads

Getting contractors leads through YouTube

Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]

Why Doing It All Is Holding Your Business Back

How owners are holding back their business

A short guide to help contractors grow through micro outsourcing Read time – 4 minutes Last week, I had a conversation with the owner of a flooring company. He is an owner-operator who is looking to expand into a new county but is struggling to find the time to build out the marketing for it. […]

4 Email Response Templates Every Contractor Needs

4 Essential Email Response Templates Every Contractor Needs

How email templates can save you time, your fingers, and your brain Read time – 4 minutes As a home service contractor, staying on top of inbound leads and client communications is crucial for building trust, maintaining efficiency, and ultimately growing your business. While it’s easy to feel overwhelmed by a steady stream of emails […]