6 Lead Magnet Ideas for Stucco Contractors
Lead Generating Content Ideas for Stucco Companies Lead Magnet #1: Stucco 101: What is Stucco? How It Works and Why Homes Use It This is a foundational guide for homeowners who genuinely don’t understand stucco but are researching it seriously. What it includes: Why it works: Best use: Lead Magnet #2: Stucco Repair vs. Re-Stucco […]
Turn Your Top 10 Customer Questions into 30+ Pieces of Content
Pull in Leads with Content Based on FAQ You don’t need to be a “content creator” to win at inbound marketing. You just need to answer the questions your customers already ask you every week. Here’s a simple system. Step 1: Write Down Your Top 10 Questions Grab a notebook or open Google Docs, Microsoft […]
Which is Better? 1,000,000 Viral Views vs. 40,000 Targeted Views
Why the Small Number Won In 2023, my painting company had a YouTube video reach 1,000,000 views. Sounds amazing, right? You’d think that meant a wave of new clients. We got zero leads from it. Viral Views Don’t Pay the Bills That viral video: Great for vanity. Terrible for inbound leads. If you’re a local […]
If Your Voicemail Is Full, You’re Not a Serious Business
Why a full voicemail kills trust and leads to people calling the next contractor on the list Home service owners say they “want more leads,” but half of them aren’t even set up to be contacted properly. If people do find you and can’t reach you, that’s not a marketing problem. That’s an operations problem. […]
SEO Tip: Stop Posting Only on Instagram and Start Feeding Your Website
Inbound leads from SEO start with website content I see this pattern constantly: Meanwhile, Google and AI-powered (ChatGPT, Claude, Perplexity) searches are sending people to websites, not Instagram. How People Actually Search Online for Contractors When someone needs: They usually don’t open Instagram and start browsing. They: All of those pull heavily from websites + […]
How Custom Home Builders Can Use Content to Charge Higher Prices
People Pay More When the Value Is Clear Most contractors say they want to “charge what they’re worth.” Cool. But your online presence and portfolio needs back that up. It is hard to get leads/clients online for $500K remodels or $3M custom homes with a $50 website full of stock photos and generic AI-speak. People […]
How Contractors Can Set Up Social Media Profiles to Get More Leads
Business Social Media Profiles That Work Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes. Cute? Yes. Useful for a potential client? Not really. Your business needs its own social media profiles, and they need to pull their weight. […]
3 Lead Magnet Ideas for Tile Installation Contractors
Pull Traffic, Educate, Convert More Leads 1. What Type of Tile Should You Use in Each Room of Your Home? This guide helps homeowners stop guessing and choose tile that actually fits the space — functionally and visually. Break it down room by room: You can include: Why it works:Homeowners are afraid of choosing the […]
Lead Generation for Tile Contractors
How to Get Better Tile Installation Leads 3 Reasons Why Tile Contractors Struggle With Lead Quality 1. Price Shoppers Tile is one of the most visible finishes in a home. Because of that, homeowners often assume it’s just a materials + labor number they can compare without further questions. What’s actually happening: Most price shoppers: […]
How do I track what marketing is actually making me money?
4 simple ways home service contractors can measure their marketing performance. Most contractors have a tracking problem. If you don’t know where leads come from, everything feels like it’s working… or nothing does. Here’s how to get some clarity without creating a data science project. 1. Use Call Tracking Numbers Give each channel its own […]
Local SEO for Flooring Contractors: How to Build a Website That Brings You Leads
Two weeks ago, I explained why brand-new flooring contractors should use pay-per-lead platforms to jump-start their businesses and help get their first 10 jobs. When your business has 10+ jobs and multiple online reviews, the next step is to invest in your website and SEO. Most flooring companies throw up a website that looks decent […]
3 Lead Magnet Ideas for Pressure Washing Companies
Pull Traffic, Educate, Convert More Leads 1. The “Is This Safe to Pressure Wash?” Surface Guide This is a goldmine because people are terrified of damaging: Break down: Why this works: It builds trust by educating instead of hard-selling.Most people who read it will realize they shouldn’t do it themselves 2. How mold/algae eat into […]
SEO for Flooring Contractors: What’s The Fastest Way to Start Getting Leads?
If you’re a flooring contractor just starting out, the hardest part isn’t the work; it’s getting the phone to ring. And when you have no website, no reviews, and no brand recognition, SEO feels overwhelming and something you’ll do “later.” But honestly: SEO is not step one. Speed-to-lead is. And the fastest way to get […]
The 3 Best Lead Magnet Ideas for Pest Control Companies
Target, Pull Traffic, Convert More Leads Creating lead magnets is a smart move for any home service business. You’re building useful, specific, high-intent content that can be repurposed as a blog post, a downloadable PDF, or even a service page on your website. More content means more pages and more chances to show up in […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
The 3 Best Lead Magnets for Firewood Delivery Companies
1. “How Much Firewood Do You Actually Need?” Calculator Mini guide that shows: Why it works: Everyone overestimates or underestimates. You become the go-to source. 2. Firewood Storage & Safety Guide Quick PDF with diagrams: Why it works: High perceived value, solves a real fear for buyers. 3. The “Ultimate Wood Cheat Sheet” Explain the […]
The 3 Best Lead Magnet Ideas For Landscaping Companies
1. The “Seasonal Yard Care Calendar” A month-by-month checklist showing: Why it works: Homeowners never know what to do or when. You become the authority instantly. 2. “What Your Lawn Actually Needs” Quiz Short quiz >> gets a personalized plan: Why it works: “Give me the answer for my lawn.” Huge opt-in rate. 3. 5 […]
Flooring Contractor SEO Case Study
Jan 1 – Nov 23, 2025 website traffic for www.spagnoliflooring.nyc 6,200 Organic Visitors & 844 Leads in 11 Months Breakdown of the numbers What Drove the Growth: The Takeaway: Deep, well-written content paired with real project photos and videos can turn a flooring contractor website into a high-intent, inbound lead magnet without spending a dollar […]
What Is Content Marketing?
What is content marketing? It’s not ads.It’s not billboards.It’s not a sales pitch. It’s you, using your expertise to: When you do that consistently: Content marketing isn’t fluff.It’s how strangers become clients.
Plant SEO Seeds Get Leads: 739 painting and carpentry leads in 5 months
Our painting client (www.paintworks.nyc) traffic Jan 1 – May 31 2025. Breakdown of the Numbers: 7800 website visitors Jan-May 1560 visitors/month on average 739 total leads Jan-May 148 leads/per month. 9.5% of website visitors become a lead. Ad spend: $810 total on Google Ads Jan-May (only ran ads Feb, Apr, and May) New Content pages: […]
Content Hubs For Contractors
What is Content-Driven Acquisition? Read time – 3 minutes By creating content that people can actually use and learn from, you can acquire leads and build an email list. You become more than a contractor; you become a resource. PLEASE stop asking ChatGPT to write blogs for you on AC or lawn maintenance and just copy […]
Why Getting More Leads Starts With Your Website
Using a website to pull in leads and turn them into clients Read time – 2 minutes Step 1 in our marketing playbook for contractors is to have a fast, mobile-friendly website. Why? Your website is your digital foundation, your virtual real estate, and the only online space you can fully control. When you post […]
5 Lead Magnet Ideas for Roofing Contractors
Use your roofing expertise to pull in more leads. Read time – 3 minutes What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info. Surely you have […]
How do contractors get more inbound leads?
“Fish where the fish are.” – someone who’s eating well. Read time – 3 minutes Where are the fish? Where do people look for contractors? Fill you funnel. Focus on getting in front of people who already have a problem or desire and are searching online to solve it. If my friend doesn’t have a […]
Mastering Virtual Estimates: A Contractor’s Guide to Scheduling Tools, Video Calls, and Follow-Up
How to give better virtual estimates Read time – 5 minutes What is a virtual estimate? Read last week’s blog about the pros and cons of virtual estimates and whether your company should offer them here. Scheduling – You set the times, and customers choose Giving people the option to book a virtual estimate on […]
Should You Give Virtual Estimates?
The pros and cons of giving virtual estimates as a contractor Read time – 8 minutes Virtual services have become normal for most people in America. Doctors are doing telehealth, counseling sessions are done online, and fitness coaches are yelling at clients virtually; I even took Spanish tutoring lessons over Zoom video call for 2 […]
Clear and Effective Website Contact Form Tips for Home Service Contractors
Get qualified inbound leads with a clean contact form. Read time – 3 minutes What is a website contact form? Why do I need a contact form? Why not list my email address on the company website? Good example: Poor example: The form above is for an electrician. What is wrong with it? Key elements […]
3 Tips for a More Profitable Carpet Cleaning Business
Turn Stains into Gains Read time – 3 minutes When I was 21 I worked the summer at a high end carpet cleaning company. They charged 4x what a normal carpet cleaning company charged. I couldn’t understand it. Were we doing something special? They were paying me $10/hour, which seemed like a lot (in 2009) to […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic
We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. Read time – 3 minutes I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as […]
How A Local Painting Company Gets Over 1400 Website Visitors A Month With No Paid Ads
4 Steps To Grow A Contractor’s Website Organically Consistency over perfection. Read time – 3 minutes We find tactics that work. Do more of them (reps). While doing more of them we focus on making them better (better reps). Then we try new tactics. Where we started 2018: 3-page Squarespace website with little company info […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
The 20-Hour Rule: Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field
Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field One of the top complaints contractors have with marketing agencies (they have many) is that the agency doesn’t know their business or their industry. How could they? The agency salesperson may spend 2 hours setting appointments and pitching the contractor on some […]
What Contractors Don’t Understand About Content
It’s not just about trying to go viral on social media or having a website. It is about what you as a company say on social media and your website. The content should be about your company’s story and what the company stands for. How your company executes the work. How your company communicates with […]
1 Way To Use YouTube To Pull In Leads
Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]
Why Doing It All Is Holding Your Business Back
A short guide to help contractors grow through micro outsourcing Read time – 4 minutes Last week, I had a conversation with the owner of a flooring company. He is an owner-operator who is looking to expand into a new county but is struggling to find the time to build out the marketing for it. […]
4 Email Response Templates Every Contractor Needs
How email templates can save you time, your fingers, and your brain Read time – 4 minutes As a home service contractor, staying on top of inbound leads and client communications is crucial for building trust, maintaining efficiency, and ultimately growing your business. While it’s easy to feel overwhelmed by a steady stream of emails […]
Contractors Are Limiting Themselves With Generic Websites
How a generic website can hold a business back Read time – 3 minutes A local carpet cleaning owner and I were having a conversation the other day. It quickly turned to marketing and the cost of leads for her business. She explained how expensive Google Local Service ads had become and was looking for […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
Why Documenting Projects Can Bring Contractors More Clients
Why Documenting Projects Can Bring Contractors More Clients Read time – 3 minutes Simple answer – trust and expectations. Before someone contacts you, they have to have some level of trust you can solve their problem, whether it’s cleaning their carpets or replacing their roof. One of the best ways to build trust and set […]
How contractors can generate sales with just one video and one landing page
Using one website page and one video to generate over $225,000 worth of revenue for a painting contractor Read time – 3 minutes Marketing a contracting business is more straightforward than people make it. Person needs service > Person looks for service > Contractors show they can do service > Person hires a contractor. Simple. […]
How to Find 5 Profitable Niches in Home Services
How can contractors find and get found for profitable service niches? Read time – 3 minutes Do a test search: Pretend you are looking for a home cleaning service. Search for ‘house cleaner near me’ and see what shows up. Now type in ‘Air BNB cleaner’, next try ‘medical office cleaning’. Chances are you will […]
1 Simple Way Contractors Can Get More Direct Leads
1 Simple Way Contractors Can Get More Direct Leads Read time – 4 minutes Every business needs leads. Duh. A % of leads turn into customers, and customers then turn into reviews, referrals, and repeat business. What is a direct lead? A direct lead is an inbound lead that contacts a business directly through call, […]
How to Get Your First 20 Direct Inbound Leads.
How to get your first 20 direct inbound leads. The fastest way to get leads as a home service business: pay-per-lead programs like Thumbtack, Yelp, and HomeAdvisor. But here’s the problem: You’re competing with 2-3 other contractors for the same lead, at the same time. You’ve got to be lightning-fast (like, sub-2-minute response time), relentless, and ready to drop your […]