Using YouTube videos to get found and build trust.
Did you know YouTube isn’t just for cat videos and music anymore?
It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions.
And here’s the kicker: Google also loves (owns) YouTube. In their search results, Google will show YouTube videos if they help answer what someone’s looking for.
As a contractor, this is gold. You can leverage YouTube to get discovered through both YouTube and Google searches.
How? By giving people answers and information via video. Simple.
Record and upload education/problem-solving videos
- Example titles:
- What to do when ___ is happening
- 3 signs you need to replace your ____
- This will improve the longevity of your ____.
- If the topic is simple, keep it under 1 minute so it will appear in YouTube Shorts. Explanation of YouTube shorts.
- If it is more complex, plan for 2-4 minutes. Keep it simple. Assume your audience is an average person with little technical knowledge of your industry.
- Use common problems you see every day.
- Use footage from a job site.
Use problems that might be too small for your company to do.
- For example, replacing a burned-out light bulb. This is too small of a job and doesn’t require an electrician.
- But you could make a video to help people determine if the issue is the light bulb, the light switch, the wiring, or something else.
- You give them value and steps to take so they can start to fix their problem.
- Now they trust you.
- If they go down the list and still can’t fix the issue, then they will call you.
- If you’re not local to them, you still build trust, and you can reuse this video on your website and send over email if a local lead contacts you.
Think of these videos as a trust-building exercise.
- Giving answers and information builds goodwill and trust that becomes a part of your brand.
- The more people that trust your brand (your company), the more people will contact you.
Easily share your YouTube videos in email and text:
Example: “Hey, thanks for contacting us about the issue with your ceiling light.
Before we come out and charge for a service call, take a quick look at this video (paste in your YouTube link) to see if it solves your issue.
If not, let me know, and we can come by tomorrow between 10 am-2 pm.”
Now that is an uncommon contractor response. It gives value and builds trust. This shows that you play the long game.
Bottom Line
You have knowledge in your head that can help other people and help grow your business. Don’t leave it locked up.
Start making simple education and problem-solving videos today. Inside the YouTube app, they have an easy-to-use video editor for YouTube Shorts.
The goal is for your videos to show up for local searches when someone has a problem and to educate and give value quickly.
These videos help you get seen in online searches (SEO) + build trust with people = more leads.
