How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic
We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as our flooring subcontractor. One day, […]
How A Local Painting Company Gets Over 1400 Website Visitors A Month With No Paid Ads
4 Steps To Grow A Contractor’s Website Organically Consistency over perfection. We find tactics that work. Do more of them (reps). While doing more of them we focus on making them better (better reps). Then we try new tactics. Where we started 2018: 3-page Squarespace website with little company info and a few stock photos. […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
The 20-Hour Rule: Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field
Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field One of the top complaints contractors have with marketing agencies (they have many) is that the agency doesn’t know their business or their industry. How could they? The agency salesperson may spend 2 hours setting appointments and pitching the contractor on some […]
What Contractors Don’t Understand About Content
It’s not just about trying to go viral on social media or having a website. It is about what you as a company say on social media and your website. The content should be about your company’s story and what the company stands for. How your company executes the work. How your company communicates with […]
1 Way To Use YouTube To Pull In Leads
Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]
Contractors Are Limiting Themselves With Generic Websites
How a generic website can hold a business back Read time – 3 minutes A local carpet cleaning owner and I were having a conversation the other day. It quickly turned to marketing and the cost of leads for her business. She explained how expensive Google Local Service ads had become and was looking for […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
