Content Hubs For Contractors
What is Content-Driven Acquisition? Read time – 3 minutes By creating content that people can actually use and learn from, you can acquire leads and build an email list. You become more than a contractor; you become a resource. PLEASE stop asking ChatGPT to write blogs for you on AC or lawn maintenance and just copy […]
5 Lead Magnet Ideas for Roofing Contractors
Use your roofing expertise to pull in more leads. Read time – 3 minutes What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info. Surely you have […]
How do contractors get more inbound leads?
“Fish where the fish are.” – someone who’s eating well. Read time – 3 minutes Where are the fish? Where do people look for contractors? Fill you funnel. Focus on getting in front of people who already have a problem or desire and are searching online to solve it. If my friend doesn’t have a […]
Should You Give Virtual Estimates?
The pros and cons of giving virtual estimates as a contractor Read time – 8 minutes Virtual services have become normal for most people in America. Doctors are doing telehealth, counseling sessions are done online, and fitness coaches are yelling at clients virtually; I even took Spanish tutoring lessons over Zoom video call for 2 […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic
We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. Read time – 3 minutes I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as […]
How A Local Painting Company Gets Over 1400 Website Visitors A Month With No Paid Ads
4 Steps To Grow A Contractor’s Website Organically Consistency over perfection. Read time – 3 minutes We find tactics that work. Do more of them (reps). While doing more of them we focus on making them better (better reps). Then we try new tactics. Where we started 2018: 3-page Squarespace website with little company info […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
What Contractors Don’t Understand About Content
It’s not just about trying to go viral on social media or having a website. It is about what you as a company say on social media and your website. The content should be about your company’s story and what the company stands for. How your company executes the work. How your company communicates with […]
1 Way To Use YouTube To Pull In Leads
Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]
