How can contractors find and get found for profitable service niches?
Read time – 3 minutes
Do a test search: Pretend you are looking for a home cleaning service.
Search for ‘house cleaner near me’ and see what shows up.
Now type in ‘Air BNB cleaner’, next try ‘medical office cleaning’.
Chances are you will see the businesses listed in the search change with each of the three searches mentioned.
The power of niches and keywords.
Usually the more general the keyword/niche, the more competition it will have.
Now, pretend you own a cleaning company. Your team can definitely clean houses, but you can also clean those same houses after the event, ‘post-event clean up’ or using ‘pet-friendly house cleaning’ methods.
Just like cleaning a vacation rental, it’s the same service delivered and marketed in a different way.
There are tons of options to position your cleaning company in your service area.
You could focus on ‘move-out cleaning’ or help a specific type of person or business, such as ‘flexible cleaning services for new parents’ or ‘Green Certified Cleaning for LEED Buildings.’
5 Steps To Finding Profitable Niches
- Go to ChatGPT and type in: “Make me a list of services and sub-services a {insert the main city you service} {your industry} company can offer. Be as specific as possible. List all possible business niches.”
- This will usually give you 20-40 niches to start with.
- See below for an example of the query:
This prompt on ChatGPT led to 16 main niches and over 140 sub-niches for a landscaping company in Dallas, TX.
2. Choose 10-15 niches that jump out to you.
- Search for the niches on Google, YouTube, Instagram etc.
- See what comes up on the searches.
- How many companies have those niches on their websites?
- Has any company in your area made videos on YouTube about that niche?
- Any posts on Instagram with the niche as a hashtag?
- If companies have created stuff with those niches is it any good? Could you do it better?
3. Choose 3-5 niches that you could do well and start creating!
- Create:
- blog posts
- new website pages
- videos
- social media posts etc.
- Make each post centered around your new niches.
- This will allow you to start showing up online for these types of specific searches.
4. Create and post every week. Start planting seeds. Every tall tree started as a seed. Don’t wait.
Examples of landscapers utilizing niche service and project pages:
The examples above are specific.
The top one is 3 different specific services in Garland, TX.
The second example is all about liquid aeration and has answers about common questions.
The 3rd example is a post about a specific tree restoration project. The post details the company took to restore the trees and has before and after photos.
Bottom Line
Finding and posting about niches in your industry can lead to getting found online for specific profitable projects that may have less competition.
Taking the time to find the niches and make content about them is the only thing stopping you.
Whenever you’re ready, there are 2 ways we can help you:
- Download our marketing playbook: A detailed 16-step guide for getting home service businesses from 0 to $2 million+/year in revenue
- Book a call to discuss a partnership to help you grow your business.
