Flooring Contractor SEO Case Study: 6,200 Organic Visitors & 844 Leads in 11 Months

SEO Case Study: Flooring Contractor

Jan 1 – Nov 23, 2025 website traffic for www.spagnoliflooring.nyc

Breakdown of the numbers

  • 6,282 organic website visitors
  • 571 visitors per month (avg.)
  • 330 leads from the website
  • 643 tracked calls → 514 real calls (after removing spam + repeats)
  • 77 leads per month
  • 13.4% of visitors became a lead
  • $0 spent on ads

What Drove the Growth:

  • New long-form content pages
  • Job-based blog posts
  • Location-based posts
  • Real photos + real project videos
  • Traffic from Google Search and ChatGPT (a first)
  • Mobile friendly website that loads super fast

The Takeaway:

Deep, well-written content paired with real project photos and videos can turn a flooring contractor website into a high-intent, inbound lead magnet without spending a dollar on ads.

When you're ready, there are 2 ways we can help you:

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