6 Lead Magnet Ideas for Stucco Contractors
Lead Generating Content Ideas for Stucco Companies Lead Magnet #1: Stucco 101: What is Stucco? How It Works and Why Homes Use It This is a foundational guide for homeowners who genuinely don’t understand stucco but are researching it seriously. What it includes: Why it works: Best use: Lead Magnet #2: Stucco Repair vs. Re-Stucco […]
Turn Your Top 10 Customer Questions into 30+ Pieces of Content
Pull in Leads with Content Based on FAQ You don’t need to be a “content creator” to win at inbound marketing. You just need to answer the questions your customers already ask you every week. Here’s a simple system. Step 1: Write Down Your Top 10 Questions Grab a notebook or open Google Docs, Microsoft […]
How Custom Home Builders Can Use Content to Charge Higher Prices
People Pay More When the Value Is Clear Most contractors say they want to “charge what they’re worth.” Cool. But your online presence and portfolio needs back that up. It is hard to get leads/clients online for $500K remodels or $3M custom homes with a $50 website full of stock photos and generic AI-speak. People […]
How Contractors Can Set Up Social Media Profiles to Get More Leads
Business Social Media Profiles That Work Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes. Cute? Yes. Useful for a potential client? Not really. Your business needs its own social media profiles, and they need to pull their weight. […]
Lead Generation for Tile Contractors
How to Get Better Tile Installation Leads 3 Reasons Why Tile Contractors Struggle With Lead Quality 1. Price Shoppers Tile is one of the most visible finishes in a home. Because of that, homeowners often assume it’s just a materials + labor number they can compare without further questions. What’s actually happening: Most price shoppers: […]
Local SEO for Flooring Contractors: How to Build a Website That Brings You Leads
Two weeks ago, I explained why brand-new flooring contractors should use pay-per-lead platforms to jump-start their businesses and help get their first 10 jobs. When your business has 10+ jobs and multiple online reviews, the next step is to invest in your website and SEO. Most flooring companies throw up a website that looks decent […]
3 Lead Magnet Ideas for Pressure Washing Companies
Pull Traffic, Educate, Convert More Leads 1. The “Is This Safe to Pressure Wash?” Surface Guide This is a goldmine because people are terrified of damaging: Break down: Why this works: It builds trust by educating instead of hard-selling.Most people who read it will realize they shouldn’t do it themselves 2. How mold/algae eat into […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
The 3 Best Lead Magnets for Firewood Delivery Companies
1. “How Much Firewood Do You Actually Need?” Calculator Mini guide that shows: Why it works: Everyone overestimates or underestimates. You become the go-to source. 2. Firewood Storage & Safety Guide Quick PDF with diagrams: Why it works: High perceived value, solves a real fear for buyers. 3. The “Ultimate Wood Cheat Sheet” Explain the […]
The 3 Best Lead Magnet Ideas For Landscaping Companies
1. The “Seasonal Yard Care Calendar” A month-by-month checklist showing: Why it works: Homeowners never know what to do or when. You become the authority instantly. 2. “What Your Lawn Actually Needs” Quiz Short quiz >> gets a personalized plan: Why it works: “Give me the answer for my lawn.” Huge opt-in rate. 3. 5 […]
Plant SEO Seeds Get Leads: 739 painting and carpentry leads in 5 months
Our painting client (www.paintworks.nyc) traffic Jan 1 – May 31 2025. Breakdown of the Numbers: 7800 website visitors Jan-May 1560 visitors/month on average 739 total leads Jan-May 148 leads/per month. 9.5% of website visitors become a lead. Ad spend: $810 total on Google Ads Jan-May (only ran ads Feb, Apr, and May) New Content pages: […]
5 Lead Magnet Ideas for Roofing Contractors
Use your roofing expertise to pull in more leads. Read time – 3 minutes What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info. Surely you have […]
How do contractors get more inbound leads?
“Fish where the fish are.” – someone who’s eating well. Read time – 3 minutes Where are the fish? Where do people look for contractors? Fill you funnel. Focus on getting in front of people who already have a problem or desire and are searching online to solve it. If my friend doesn’t have a […]
Mastering Virtual Estimates: A Contractor’s Guide to Scheduling Tools, Video Calls, and Follow-Up
How to give better virtual estimates Read time – 5 minutes What is a virtual estimate? Read last week’s blog about the pros and cons of virtual estimates and whether your company should offer them here. Scheduling – You set the times, and customers choose Giving people the option to book a virtual estimate on […]
Should You Give Virtual Estimates?
The pros and cons of giving virtual estimates as a contractor Read time – 8 minutes Virtual services have become normal for most people in America. Doctors are doing telehealth, counseling sessions are done online, and fitness coaches are yelling at clients virtually; I even took Spanish tutoring lessons over Zoom video call for 2 […]
Clear and Effective Website Contact Form Tips for Home Service Contractors
Get qualified inbound leads with a clean contact form. Read time – 3 minutes What is a website contact form? Why do I need a contact form? Why not list my email address on the company website? Good example: Poor example: The form above is for an electrician. What is wrong with it? Key elements […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
The 20-Hour Rule: Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field
Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field One of the top complaints contractors have with marketing agencies (they have many) is that the agency doesn’t know their business or their industry. How could they? The agency salesperson may spend 2 hours setting appointments and pitching the contractor on some […]
1 Way To Use YouTube To Pull In Leads
Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
Why Documenting Projects Can Bring Contractors More Clients
Why Documenting Projects Can Bring Contractors More Clients Read time – 3 minutes Simple answer – trust and expectations. Before someone contacts you, they have to have some level of trust you can solve their problem, whether it’s cleaning their carpets or replacing their roof. One of the best ways to build trust and set […]
How contractors can generate sales with just one video and one landing page
Using one website page and one video to generate over $225,000 worth of revenue for a painting contractor Read time – 3 minutes Marketing a contracting business is more straightforward than people make it. Person needs service > Person looks for service > Contractors show they can do service > Person hires a contractor. Simple. […]