5 Lead Magnet Ideas for Roofing Contractors
Use your roofing expertise to pull in more leads. Read time – 3 minutes What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info. Surely you have […]
How do contractors get more inbound leads?
“Fish where the fish are.” – someone who’s eating well. Read time – 3 minutes Where are the fish? Where do people look for contractors? Fill you funnel. Focus on getting in front of people who already have a problem or desire and are searching online to solve it. If my friend doesn’t have a […]
Mastering Virtual Estimates: A Contractor’s Guide to Scheduling Tools, Video Calls, and Follow-Up
How to give better virtual estimates Read time – 5 minutes What is a virtual estimate? Read last week’s blog about the pros and cons of virtual estimates and whether your company should offer them here. Scheduling – You set the times, and customers choose Giving people the option to book a virtual estimate on […]
Should You Give Virtual Estimates?
The pros and cons of giving virtual estimates as a contractor Read time – 8 minutes Virtual services have become normal for most people in America. Doctors are doing telehealth, counseling sessions are done online, and fitness coaches are yelling at clients virtually; I even took Spanish tutoring lessons over Zoom video call for 2 […]
Clear and Effective Website Contact Form Tips for Home Service Contractors
Get qualified inbound leads with a clean contact form. Read time – 3 minutes What is a website contact form? Why do I need a contact form? Why not list my email address on the company website? Good example: Poor example: The form above is for an electrician. What is wrong with it? Key elements […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
The 20-Hour Rule: Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field
Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field One of the top complaints contractors have with marketing agencies (they have many) is that the agency doesn’t know their business or their industry. How could they? The agency salesperson may spend 2 hours setting appointments and pitching the contractor on some […]
1 Way To Use YouTube To Pull In Leads
Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
