How Custom Home Builders Can Use Content to Charge Higher Prices
People Pay More When the Value Is Clear Most contractors say they want to “charge what they’re worth.” Cool. But your online presence and portfolio needs back that up. It is hard to get leads/clients online for $500K remodels or $3M custom homes with a $50 website full of stock photos and generic AI-speak. People […]
How Contractors Can Set Up Social Media Profiles to Get More Leads
Business Social Media Profiles That Work Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes. Cute? Yes. Useful for a potential client? Not really. Your business needs its own social media profiles, and they need to pull their weight. […]
Lead Generation for Tile Contractors
How to Get Better Tile Installation Leads 3 Reasons Why Tile Contractors Struggle With Lead Quality 1. Price Shoppers Tile is one of the most visible finishes in a home. Because of that, homeowners often assume it’s just a materials + labor number they can compare without further questions. What’s actually happening: Most price shoppers: […]
Local SEO for Flooring Contractors: How to Build a Website That Brings You Leads
Two weeks ago, I explained why brand-new flooring contractors should use pay-per-lead platforms to jump-start their businesses and help get their first 10 jobs. When your business has 10+ jobs and multiple online reviews, the next step is to invest in your website and SEO. Most flooring companies throw up a website that looks decent […]
3 Lead Magnet Ideas for Pressure Washing Companies
Pull Traffic, Educate, Convert More Leads 1. The “Is This Safe to Pressure Wash?” Surface Guide This is a goldmine because people are terrified of damaging: Break down: Why this works: It builds trust by educating instead of hard-selling.Most people who read it will realize they shouldn’t do it themselves 2. How mold/algae eat into […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
The 3 Best Lead Magnets for Firewood Delivery Companies
1. “How Much Firewood Do You Actually Need?” Calculator Mini guide that shows: Why it works: Everyone overestimates or underestimates. You become the go-to source. 2. Firewood Storage & Safety Guide Quick PDF with diagrams: Why it works: High perceived value, solves a real fear for buyers. 3. The “Ultimate Wood Cheat Sheet” Explain the […]
The 3 Best Lead Magnet Ideas For Landscaping Companies
1. The “Seasonal Yard Care Calendar” A month-by-month checklist showing: Why it works: Homeowners never know what to do or when. You become the authority instantly. 2. “What Your Lawn Actually Needs” Quiz Short quiz >> gets a personalized plan: Why it works: “Give me the answer for my lawn.” Huge opt-in rate. 3. 5 […]
Plant SEO Seeds Get Leads: 739 painting and carpentry leads in 5 months
Our painting client (www.paintworks.nyc) traffic Jan 1 – May 31 2025. Breakdown of the Numbers: 7800 website visitors Jan-May 1560 visitors/month on average 739 total leads Jan-May 148 leads/per month. 9.5% of website visitors become a lead. Ad spend: $810 total on Google Ads Jan-May (only ran ads Feb, Apr, and May) New Content pages: […]
5 Lead Magnet Ideas for Roofing Contractors
Use your roofing expertise to pull in more leads. Read time – 3 minutes What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info. Surely you have […]