Mastering Virtual Estimates: A Contractor’s Guide to Scheduling Tools, Video Calls, and Follow-Up
How to give better virtual estimates Read time – 5 minutes What is a virtual estimate? Read last week’s blog about the pros and cons of virtual estimates and whether your company should offer them here. Scheduling – You set the times, and customers choose Giving people the option to book a virtual estimate on […]
Should You Give Virtual Estimates?
The pros and cons of giving virtual estimates as a contractor Read time – 8 minutes Virtual services have become normal for most people in America. Doctors are doing telehealth, counseling sessions are done online, and fitness coaches are yelling at clients virtually; I even took Spanish tutoring lessons over Zoom video call for 2 […]
Clear and Effective Website Contact Form Tips for Home Service Contractors
Get qualified inbound leads with a clean contact form. Read time – 3 minutes What is a website contact form? Why do I need a contact form? Why not list my email address on the company website? Good example: Poor example: The form above is for an electrician. What is wrong with it? Key elements […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
The 20-Hour Rule: Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field
Why Marketing Agencies Should Dedicate Time to Learn About Contractors and Their Field One of the top complaints contractors have with marketing agencies (they have many) is that the agency doesn’t know their business or their industry. How could they? The agency salesperson may spend 2 hours setting appointments and pitching the contractor on some […]
1 Way To Use YouTube To Pull In Leads
Using YouTube videos to get found and build trust. Did you know YouTube isn’t just for cat videos and music anymore? It’s the second-largest search engine in the US, where people go not just to laugh or be entertained but to learn and find solutions. And here’s the kicker: Google also loves (owns) YouTube. In […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
Why Documenting Projects Can Bring Contractors More Clients
Why Documenting Projects Can Bring Contractors More Clients Read time – 3 minutes Simple answer – trust and expectations. Before someone contacts you, they have to have some level of trust you can solve their problem, whether it’s cleaning their carpets or replacing their roof. One of the best ways to build trust and set […]
How contractors can generate sales with just one video and one landing page
Using one website page and one video to generate over $225,000 worth of revenue for a painting contractor Read time – 3 minutes Marketing a contracting business is more straightforward than people make it. Person needs service > Person looks for service > Contractors show they can do service > Person hires a contractor. Simple. […]
