Turn Your Top 10 Customer Questions into 30+ Pieces of Content
Pull in Leads with Content Based on FAQ You don’t need to be a “content creator” to win at inbound marketing. You just need to answer the questions your customers already ask you every week. Here’s a simple system. Step 1: Write Down Your Top 10 Questions Grab a notebook or open Google Docs, Microsoft […]
SEO Tip: Stop Posting Only on Instagram and Start Feeding Your Website
Inbound leads from SEO start with website content I see this pattern constantly: Meanwhile, Google and AI-powered (ChatGPT, Claude, Perplexity) searches are sending people to websites, not Instagram. How People Actually Search Online for Contractors When someone needs: They usually don’t open Instagram and start browsing. They: All of those pull heavily from websites + […]
How Custom Home Builders Can Use Content to Charge Higher Prices
People Pay More When the Value Is Clear Most contractors say they want to “charge what they’re worth.” Cool. But your online presence and portfolio needs back that up. It is hard to get leads/clients online for $500K remodels or $3M custom homes with a $50 website full of stock photos and generic AI-speak. People […]
What Is Content Marketing?
What is content marketing? It’s not ads.It’s not billboards.It’s not a sales pitch. It’s you, using your expertise to: When you do that consistently: Content marketing isn’t fluff.It’s how strangers become clients.
Content Hubs For Contractors
What is Content-Driven Acquisition? Read time – 3 minutes By creating content that people can actually use and learn from, you can acquire leads and build an email list. You become more than a contractor; you become a resource. PLEASE stop asking ChatGPT to write blogs for you on AC or lawn maintenance and just copy […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic
We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. Read time – 3 minutes I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as […]
How A Local Painting Company Gets Over 1400 Website Visitors A Month With No Paid Ads
4 Steps To Grow A Contractor’s Website Organically Consistency over perfection. Read time – 3 minutes We find tactics that work. Do more of them (reps). While doing more of them we focus on making them better (better reps). Then we try new tactics. Where we started 2018: 3-page Squarespace website with little company info […]
What Contractors Don’t Understand About Content
It’s not just about trying to go viral on social media or having a website. It is about what you as a company say on social media and your website. The content should be about your company’s story and what the company stands for. How your company executes the work. How your company communicates with […]