6 Lead Magnet Ideas for Stucco Contractors
Lead Generating Content Ideas for Stucco Companies Lead Magnet #1: Stucco 101: What is Stucco? How It Works and Why Homes Use It This is a foundational guide for homeowners who genuinely don’t understand stucco but are researching it seriously. What it includes: Why it works: Best use: Lead Magnet #2: Stucco Repair vs. Re-Stucco […]
Turn Your Top 10 Customer Questions into 30+ Pieces of Content
Pull in Leads with Content Based on FAQ You don’t need to be a “content creator” to win at inbound marketing. You just need to answer the questions your customers already ask you every week. Here’s a simple system. Step 1: Write Down Your Top 10 Questions Grab a notebook or open Google Docs, Microsoft […]
Which is Better? 1,000,000 Viral Views vs. 40,000 Targeted Views
Why the Small Number Won In 2023, my painting company had a YouTube video reach 1,000,000 views. Sounds amazing, right? You’d think that meant a wave of new clients. We got zero leads from it. Viral Views Don’t Pay the Bills That viral video: Great for vanity. Terrible for inbound leads. If you’re a local […]
If Your Voicemail Is Full, You’re Not a Serious Business
Why a full voicemail kills trust and leads to people calling the next contractor on the list Home service owners say they “want more leads,” but half of them aren’t even set up to be contacted properly. If people do find you and can’t reach you, that’s not a marketing problem. That’s an operations problem. […]
SEO Tip: Stop Posting Only on Instagram and Start Feeding Your Website
Inbound leads from SEO start with website content I see this pattern constantly: Meanwhile, Google and AI-powered (ChatGPT, Claude, Perplexity) searches are sending people to websites, not Instagram. How People Actually Search Online for Contractors When someone needs: They usually don’t open Instagram and start browsing. They: All of those pull heavily from websites + […]
How Custom Home Builders Can Use Content to Charge Higher Prices
People Pay More When the Value Is Clear Most contractors say they want to “charge what they’re worth.” Cool. But your online presence and portfolio needs back that up. It is hard to get leads/clients online for $500K remodels or $3M custom homes with a $50 website full of stock photos and generic AI-speak. People […]
How Contractors Can Set Up Social Media Profiles to Get More Leads
Business Social Media Profiles That Work Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes. Cute? Yes. Useful for a potential client? Not really. Your business needs its own social media profiles, and they need to pull their weight. […]
3 Lead Magnet Ideas for Tile Installation Contractors
Pull Traffic, Educate, Convert More Leads 1. What Type of Tile Should You Use in Each Room of Your Home? This guide helps homeowners stop guessing and choose tile that actually fits the space — functionally and visually. Break it down room by room: You can include: Why it works:Homeowners are afraid of choosing the […]
Lead Generation for Tile Contractors
How to Get Better Tile Installation Leads 3 Reasons Why Tile Contractors Struggle With Lead Quality 1. Price Shoppers Tile is one of the most visible finishes in a home. Because of that, homeowners often assume it’s just a materials + labor number they can compare without further questions. What’s actually happening: Most price shoppers: […]
How do I track what marketing is actually making me money?
4 simple ways home service contractors can measure their marketing performance. Most contractors have a tracking problem. If you don’t know where leads come from, everything feels like it’s working… or nothing does. Here’s how to get some clarity without creating a data science project. 1. Use Call Tracking Numbers Give each channel its own […]