3 Lead Magnet Ideas for Pressure Washing Companies
Pull Traffic, Educate, Convert More Leads 1. The “Is This Safe to Pressure Wash?” Surface Guide This is a goldmine because people are terrified of damaging: Break down: Why this works: It builds trust by educating instead of hard-selling.Most people who read it will realize they shouldn’t do it themselves 2. How mold/algae eat into […]
SEO for Flooring Contractors: What’s The Fastest Way to Start Getting Leads?
If you’re a flooring contractor just starting out, the hardest part isn’t the work; it’s getting the phone to ring. And when you have no website, no reviews, and no brand recognition, SEO feels overwhelming and something you’ll do “later.” But honestly: SEO is not step one. Speed-to-lead is. And the fastest way to get […]
The 3 Best Lead Magnet Ideas for Pest Control Companies
Target, Pull Traffic, Convert More Leads Creating lead magnets is a smart move for any home service business. You’re building useful, specific, high-intent content that can be repurposed as a blog post, a downloadable PDF, or even a service page on your website. More content means more pages and more chances to show up in […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
The 3 Best Lead Magnets for Firewood Delivery Companies
1. “How Much Firewood Do You Actually Need?” Calculator Mini guide that shows: Why it works: Everyone overestimates or underestimates. You become the go-to source. 2. Firewood Storage & Safety Guide Quick PDF with diagrams: Why it works: High perceived value, solves a real fear for buyers. 3. The “Ultimate Wood Cheat Sheet” Explain the […]
The 3 Best Lead Magnet Ideas For Landscaping Companies
1. The “Seasonal Yard Care Calendar” A month-by-month checklist showing: Why it works: Homeowners never know what to do or when. You become the authority instantly. 2. “What Your Lawn Actually Needs” Quiz Short quiz >> gets a personalized plan: Why it works: “Give me the answer for my lawn.” Huge opt-in rate. 3. 5 […]
Flooring Contractor SEO Case Study: 6,200 Organic Visitors & 844 Leads in 11 Months
Jan 1 – Nov 23, 2025 website traffic for www.spagnoliflooring.nyc Breakdown of the numbers What Drove the Growth: The Takeaway: Deep, well-written content paired with real project photos and videos can turn a flooring contractor website into a high-intent, inbound lead magnet without spending a dollar on ads.
What Is Content Marketing?
What is content marketing? It’s not ads.It’s not billboards.It’s not a sales pitch. It’s you, using your expertise to: When you do that consistently: Content marketing isn’t fluff.It’s how strangers become clients.
Plant Seeds Get Leads: 739 painting and carpentry leads in 5 months
Our painting client (www.paintworks.nyc) traffic Jan 1 – May 31 2025. Breakdown of the Numbers: 7800 website visitors Jan-May 1560 visitors/month on average 739 total leads Jan-May 148 leads/per month. 9.5% of website visitors become a lead. Ad spend: $810 total on Google Ads Jan-May (only ran ads Feb, Apr, and May) New Content pages: […]
Content Hubs For Contractors
What is Content-Driven Acquisition? Read time – 3 minutes By creating content that people can actually use and learn from, you can acquire leads and build an email list. You become more than a contractor; you become a resource. PLEASE stop asking ChatGPT to write blogs for you on AC or lawn maintenance and just copy […]