Pull Traffic, Educate, Convert More Leads
1. What Type of Tile Should You Use in Each Room of Your Home?
This guide helps homeowners stop guessing and choose tile that actually fits the space — functionally and visually.
Break it down room by room:
- bathroom floors (slip resistance, moisture rating)
- shower walls vs shower floors
- kitchen floors (durability, grout staining)
- backsplashes (heat resistance, cleaning)
- entryways & mudrooms (traffic + grit)
- laundry rooms (water protection)
You can include:
- recommended tile materials (porcelain, ceramic, stone)
- finish types (matte vs polished)
- size suggestions (large vs small format)
Why it works:
Homeowners are afraid of choosing the wrong tile and living with it for years. Clarity removes hesitation and builds trust fast.
2. Porcelain vs Ceramic vs Natural Stone: Which Tile Is Right for You?
This is a classic comparison guide. It crushes because people are overwhelmed by options.
Explain:
- durability differences
- water absorption
- maintenance requirements
- cost ranges
- where each tile performs best (and worst)
You can even add a quick “best use” chart:
- Porcelain: high traffic, wet areas
- Ceramic: low traffic, walls
- Stone: aesthetics-first, higher upkeep
Why it works:
It turns confusion into confidence — and confident homeowners convert.
3. Tile Size, Layout & Pattern Guide (What Actually Looks Good in Real Homes)
This lead magnet tackles the design side in a simple way.
Cover:
- large-format tile vs small tile
- grid vs offset vs herringbone
- How tile size affects room perception
- Where patterns work and where they don’t
- Common layout mistakes that look “off.”
You can include:
- do/don’t visuals
- small space vs large space examples
Why it works:
Homeowners care deeply about how tile looks but don’t know how to explain it. You become the expert they trust to “get it right.
Bottom Line
The best tile contractor lead magnets help homeowners:
- Understand the trade-offs of different tile materials
- Make confident decisions
- Avoid regret
- Show your company is a trusted source
When you educate instead of upsell, people trust your recommendations.
