Pull Traffic, Educate, Convert More Leads
1. The “Is This Safe to Pressure Wash?” Surface Guide
This is a goldmine because people are terrified of damaging:
- stucco
- vinyl siding
- wood decks
- roofs
- brick
- outdoor furniture
- painted surfaces
Break down:
- What’s safe to pressure wash
- What needs soft washing
- What needs chemical pre-treatment
- What NEVER to pressure wash
- Recommended PSI ranges
Why this works:
It builds trust by educating instead of hard-selling.
Most people who read it will realize they shouldn’t do it themselves
2. How mold/algae eat into siding and decks
Walk them through how:
- Algae eats into wood fibers
- Mold accelerates deck rot
- Mildew weakens seals, trim, and paint
This turns the cleaning service into preventative maintenance, not just “nice to have.”
Why it matters:
Ignoring it costs way more later — homeowners respond to “avoid expensive repairs.”
3. The Liability & Safety Guide
Break down:
- How decks, driveways, and pool surrounds become slip hazards after rain and algae, mildew, and grime build up.
- Why slippery walkways are a legit liability issue
- Potential HOA requirements
Why it works:
No home or business owner wants someone getting hurt on their property.
How to use?
Create one of the lead magnets above as a Google Doc or a PDF branded with your company name and logo.
Ask people to follow your company on Facebook or Instagram or comment with “Guide” on a post in exchange for the lead magnet.
Have a link on your website that requires someone to enter their email address to access the lead magnet. Now you have a warm lead you can follow up with.
Reuse the lead magnet as social media posts or a video breakdown.
