Our painting client (www.paintworks.nyc) traffic Jan 1 – May 31 2025.
Breakdown of the Numbers:
7800 website visitors Jan-May
1560 visitors/month on average
739 total leads Jan-May
148 leads/per month.
9.5% of website visitors become a lead.
Ad spend: $810 total on Google Ads Jan-May (only ran ads Feb, Apr, and May)
New Content pages:
Choosing a paint finish
8 new blog posts covering different types of jobs and locations.
Sources and website pages that are bringing in traffic
(note ChatGPT which is a first!)
Deep well written content with real pictures and videos can help your business get found.
We also send a monthly email blast showcasing projects, seasonality tips, and a restaurant recommendation. We have 3532 email subscribers.
Recap:
Google and AI are changing how people find businesses. More and more searches don’t go past the AI overview.
What is the Google AI Overview: a feature in Google Search that uses AI to generate concise summaries of search results, offering users a quick overview of a topic before clicking through to individual web pages.
These AI-generated summaries appear at the top of the search results and are designed to help users grasp the core concepts of a topic quickly.
I will say it one more time because most contractors/home service companies don’t spend money or time on creating quality content: Deep well written content with real pictures and videos can help your business get found in this changing world.
