Using one website page and one video to generate over $225,000 worth of revenue for a painting contractor
Read time – 3 minutes
Marketing a contracting business is more straightforward than people make it.
Person needs service > Person looks for service > Contractors show they can do service > Person hires a contractor. Simple.
How can a contractor fit their company into that equation?
Simply show they can do the specific service with a website page, pictures, and a video.
Social proof, customer testimonials, and online reviews are crucial as well, but in this post, we focus on content.
Let me break down how we did this with our painting company.
Identify a niche service in the industry with search traffic
I logged into our Google Ads account (which you can create for free) and went to the keyword planner tool to look at the number of times people looked for specific keywords related to painting services over the past year.
I saw skim coating and plastering had good search volume, and it was a more precise search than just general “patching”.
It looked something like this:
I did further research and saw people were searching for “how to remove popcorn ceilings” and “cover up popcorn ceilings.”
Now that I saw this niche service had search volume, I could start building content around it.
Make a website page about that niche service
I made a page on the website specific to skim coating and slowly added content and blog posts around skim coating and how to cover popcorn ceilings.
We did our best to add pictures and explain what skim coating was and how it could help people.
Create a video of the specific service
A few months after creating the website page, we landed a job to skim-coat over a popcorn ceiling.
I made a detailed video documenting the process, showing the before and after and all the steps in between. We posted the video on YouTube.
I put the video on the skim-coating website page and wrote a detailed blog post about the project, placing the video in the blog post as well.
The video can show up in search results when someone is looking online as a YouTube link.
Putting the video on the service page helped the page rank in searches because it has all types of content – pictures, words, and a video all about skim coating.
That one video now has over 27,000 views and has helped close over $225,000 worth of skim-coating jobs.
Bottom Line
The best thing about this type of page + video content combo is that it continues to bring in new leads each month and helps handle objections.
People want to see proof that your company can accomplish what they are looking to achieve. What better way to sell them than to show them a video of your company executing the exact service?
See the video (it is nothing flashy, I made it using an iPhone 11): click here
Whenever you’re ready, there are 2 ways we can help you:
- Download our marketing playbook: A detailed 16-step guide for getting home service businesses from 0 to $2 million+/year in revenue
- Book a call to discuss a partnership to help you grow your business.
