Using your carpet expertise to pull in more leads.
You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years.
What’s a lead magnet?
A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info.
Surely you have some insights and advice from all the horrible/beautiful carpets you’ve seen and cleaned.
The ideas below can be made into a video, pdf download, or a page on your website.
1. The Big Spill Emergency Guide
- Provide detailed, actionable steps for treating 15+ common carpet disasters.
- You Could call it: “How To Handle Any Carpet Crisis”
- Include:
- A chart of cleaning agents that work for specific spills.
- A free downloadable “Stain Emergency Card” that customers can print and keep handy. Make sure the download has your company brand name, website, and phone number on it.
- Ask them for their email in exchange for the download. Grow your email list.
2. The Best Carpet Protectors
There are many on the market. Provide a guide that answers:
- Which ones actually work?
- How long do they last?
- When should they be reapplied?
- Which works best for a high-traffic office, kids’ playroom, etc.?
3. Non-toxic Carpet Cleaning Solutions Safe For Kids.
Kids are always making messes, wrestling on the carpet, eating food off the carpet – create a checklist or chart that shares which carpet cleaning solutions are safest for kids.
- List the products you have used in the past that are non-toxic – with the pros and cons of each product.
- You could name it something like: “Tough on Carpet Stains, Easy on Kids: Non-Toxic Product Checklist.”
4. The Complete Guide to Carpet Types
Create a comprehensive guide about the various types of carpets available, helping people make informed decisions. It could cover:
- Pros and Cons of Different Carpet Materials
- Explain the most common carpet materials, such as wool, nylon, polyester, olefin, and triexta, with details about their durability, texture, and appearance.
- Break down the advantages and disadvantages of each material (e.g., nylon’s durability vs. wool’s higher cost).
- Ease of Cleaning: Rate each carpet type on how easy it is to clean, maintain, and treat stains.
5. Kid and Pet-Friendly Carpet Options
- Similar guide to the one above but this would focus on kid and pet carpet options. Narrows the lead magnet to parents and pet owners.
- Highlight and explain the best carpets for homes with kids and pets
- Focus on stain resistance, durability, and hypoallergenic options.
6. Lifestyle Recommendations
- Carpets that are ideal for no-shoe households (e.g., plush or wool).
- Low-maintenance options.
- Carpets for high-traffic areas vs. low-traffic luxury rooms.
Bottom Line
You create lead magnets to give people information, this helps you get found online, acquire potential lead contact info and build trust with people.
Trust drives leads.
You can also turn these ideas into short videos or website pages and let people access them without giving their email/contact info.
The pro there is that people can access the information instantly. If you go this route, make sure all your resources have your company name, website, email, and phone number listed.
