Use your roofing expertise to pull in more leads.
Read time – 3 minutes
What’s a lead magnet?
A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info.
Surely you have some insights and advice from all the roofs you’ve seen.
The ideas below can be made into a video, pdf download, or a page on your website.
1. The Simple Roof Checkup Cheat Sheet
- Most homeowners avoid roofing issues until it’s too late.
- Give them a quick Google Doc or PDF with essential “look-fors” so they can do a basic inspection themselves—no fancy tools, no fluff.
- You’re solving a problem before it even starts, which builds massive trust.
2. The “Spot Damage Like a Pro” Video
- Visuals always win. Show them how to catch missing shingles, leaks, and other red flags.
- Keep it short, show real examples, and you’ll position yourself as the authority in roofing who explains things clearly.
3. Roof Replacement Cost Estimator
- When people have confusion around cost = delayed or zero action from them.
- A simple calculator helps them ballpark what a new roof might cost.
- Explain how materials, roof pitch, and square footage affect the price.
- No strings attached. They’ll remember who helped first.
4. Energy-Efficient Roofing Playbook
- Homeowners want lower bills and higher efficiency.
- Put together a quick guide on the best energy-saving materials and roof designs.
- Sprinkle in data on cost savings or any rebates.
5. Guide to Roofing Materials
- Material Overviews: Break down pros, cons, and typical lifespans of each material.
- Cost Insights: Explain initial price ranges plus expected maintenance or replacement expenses.
- Durability and Climate Factors: Highlight which materials hold up best in different weather conditions.
- Style & Curb Appeal: Show how different textures and colors can impact a home’s look (with simple visuals or examples).
Bottom Line
Creating lead magnets is a low cost way to build trust with potential clients. Lead magnets can help your website rank and you can use them as posts on Social Media.
Important things to remember:
Branding: If you make a lead magnet that is a downloadable PDF or Google Doc – make sure your logo, website and contact info is on every page of the document.
Contact info: Asking someone to submit their email or subscribe to your email list in exchange for a free lead magnet filled with expert infomation is common practice and can help you stay in touch with warm leads who will look to hire someone now or in the future.
