Target, Pull Traffic, Convert More Leads
Creating lead magnets is a smart move for any home service business. You’re building useful, specific, high-intent content that can be repurposed as a blog post, a downloadable PDF, or even a service page on your website. More content means more pages and more chances to show up in online searches.
This type of content causes people to spend more time on your website, builds trust with them, giving them better odds at becoming a lead.
1. The One-Hour Home Pest Defense Checklist
A simple, visual checklist covering:
- Entry points
- Food sources
- Moisture spots
- Weekly prevention tasks
- Tasks a homeowner can do in one hour or less.
Why it works: Immediate fear-based problem → immediate solution.
2. “What Pest Is This?” ID Guide
Pictures + descriptions of common local pests:
- Mice
- Roaches
- Carpenter ants
- Termites
- Spiders
Why it works: Everyone Googles, “What bug is this??” This guide positions you as the expert.
3. DIY vs Professional: What You Can Handle (and What You Shouldn’t)
Break down:
- Easy DIY wins
- Situations that require pros
- Red flags to watch for
- How much pro solutions usually cost
Why it works: Transparency builds trust — and they usually choose the pro anyway.
