5 Lead Magnet Ideas for Roofing Contractors
Use your roofing expertise to pull in more leads. Read time – 3 minutes What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs attention, builds trust, and turns curious homeowners (or business owners) into warm leads by exchanging real value for their contact info. Surely you have […]
How do contractors get more inbound leads?
“Fish where the fish are.” – someone who’s eating well. Read time – 3 minutes Where are the fish? Where do people look for contractors? Fill you funnel. Focus on getting in front of people who already have a problem or desire and are searching online to solve it. If my friend doesn’t have a […]
Mastering Virtual Estimates: A Contractor’s Guide to Scheduling Tools, Video Calls, and Follow-Up
How to give better virtual estimates Read time – 5 minutes What is a virtual estimate? Read last week’s blog about the pros and cons of virtual estimates and whether your company should offer them here. Scheduling – You set the times, and customers choose Giving people the option to book a virtual estimate on […]
Should You Give Virtual Estimates?
The pros and cons of giving virtual estimates as a contractor Read time – 8 minutes Virtual services have become normal for most people in America. Doctors are doing telehealth, counseling sessions are done online, and fitness coaches are yelling at clients virtually; I even took Spanish tutoring lessons over Zoom video call for 2 […]
Clear and Effective Website Contact Form Tips for Home Service Contractors
Get qualified inbound leads with a clean contact form. Read time – 3 minutes What is a website contact form? Why do I need a contact form? Why not list my email address on the company website? Good example: Poor example: The form above is for an electrician. What is wrong with it? Key elements […]
3 Tips for a More Profitable Carpet Cleaning Business
Turn Stains into Gains Read time – 3 minutes When I was 21 I worked the summer at a high end carpet cleaning company. They charged 4x what a normal carpet cleaning company charged. I couldn’t understand it. Were we doing something special? They were paying me $10/hour, which seemed like a lot (in 2009) to […]
How Can Contractors Use Content Marketing To Get More Website Traffic?
Tips from a top performing contractor website 4 minute read time www.riverpoolsandspas.com receives 20,000 to 25,000 monthly visits*. No that is not a typo. And no it is not solely because of paid advertising. Most of that traffic is organic. (*website traffic is based on SEMrush’s data as of January 2025. Please note that these […]
How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic
We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. Read time – 3 minutes I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as […]
How A Local Painting Company Gets Over 1400 Website Visitors A Month With No Paid Ads
4 Steps To Grow A Contractor’s Website Organically Consistency over perfection. Read time – 3 minutes We find tactics that work. Do more of them (reps). While doing more of them we focus on making them better (better reps). Then we try new tactics. Where we started 2018: 3-page Squarespace website with little company info […]
6 Lead Magnet Ideas For Carpet Cleaning Companies
Using your carpet expertise to pull in more leads. You (the carpet cleaning company) can build lead magnets that pull in leads by using your real experience and expertise from cleaning all types of carpets over the years. What’s a lead magnet? A lead magnet is a free, high-value resource—like a guide or checklist—that grabs […]
