Turn Your Top 10 Customer Questions into 30+ Pieces of Content
Pull in Leads with Content Based on FAQ You don’t need to be a “content creator” to win at inbound marketing. You just need to answer the questions your customers already ask you every week. Here’s a simple system. Step 1: Write Down Your Top 10 Questions Grab a notebook or open Google Docs, Microsoft […]
Which is Better? 1,000,000 Viral Views vs. 40,000 Targeted Views
Why the Small Number Won In 2023, my painting company had a YouTube video reach 1,000,000 views. Sounds amazing, right? You’d think that meant a wave of new clients. We got zero leads from it. Viral Views Don’t Pay the Bills That viral video: Great for vanity. Terrible for inbound leads. If you’re a local […]
How Custom Home Builders Can Use Content to Charge Higher Prices
People Pay More When the Value Is Clear Most contractors say they want to “charge what they’re worth.” Cool. But your online presence and portfolio needs back that up. It is hard to get leads/clients online for $500K remodels or $3M custom homes with a $50 website full of stock photos and generic AI-speak. People […]
How Contractors Can Set Up Social Media Profiles to Get More Leads
Business Social Media Profiles That Work Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes. Cute? Yes. Useful for a potential client? Not really. Your business needs its own social media profiles, and they need to pull their weight. […]
Lead Generation for Tile Contractors
How to Get Better Tile Installation Leads 3 Reasons Why Tile Contractors Struggle With Lead Quality 1. Price Shoppers Tile is one of the most visible finishes in a home. Because of that, homeowners often assume it’s just a materials + labor number they can compare without further questions. What’s actually happening: Most price shoppers: […]
How do I track what marketing is actually making me money?
4 simple ways home service contractors can measure their marketing performance. Most contractors have a tracking problem. If you don’t know where leads come from, everything feels like it’s working… or nothing does. Here’s how to get some clarity without creating a data science project. 1. Use Call Tracking Numbers Give each channel its own […]
SEO for Flooring Contractors: What’s The Fastest Way to Start Getting Leads?
If you’re a flooring contractor just starting out, the hardest part isn’t the work; it’s getting the phone to ring. And when you have no website, no reviews, and no brand recognition, SEO feels overwhelming and something you’ll do “later.” But honestly: SEO is not step one. Speed-to-lead is. And the fastest way to get […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
Flooring Contractor SEO Case Study
Jan 1 – Nov 23, 2025 website traffic for www.spagnoliflooring.nyc 6,200 Organic Visitors & 844 Leads in 11 Months Breakdown of the numbers What Drove the Growth: The Takeaway: Deep, well-written content paired with real project photos and videos can turn a flooring contractor website into a high-intent, inbound lead magnet without spending a dollar […]
Content Hubs For Contractors
What is Content-Driven Acquisition? Read time – 3 minutes By creating content that people can actually use and learn from, you can acquire leads and build an email list. You become more than a contractor; you become a resource. PLEASE stop asking ChatGPT to write blogs for you on AC or lawn maintenance and just copy […]