Why Doing It All Is Holding Your Business Back
A short guide to help contractors grow through micro outsourcing Read time – 4 minutes Last week, I had a conversation with the owner of a flooring company. He is an owner-operator who is looking to expand into a new county but is struggling to find the time to build out the marketing for it. […]
4 Email Response Templates Every Contractor Needs
How email templates can save you time, your fingers, and your brain Read time – 4 minutes As a home service contractor, staying on top of inbound leads and client communications is crucial for building trust, maintaining efficiency, and ultimately growing your business. While it’s easy to feel overwhelmed by a steady stream of emails […]
Contractors Are Limiting Themselves With Generic Websites
How a generic website can hold a business back Read time – 3 minutes A local carpet cleaning owner and I were having a conversation the other day. It quickly turned to marketing and the cost of leads for her business. She explained how expensive Google Local Service ads had become and was looking for […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
Why Documenting Projects Can Bring Contractors More Clients
Why Documenting Projects Can Bring Contractors More Clients Read time – 3 minutes Simple answer – trust and expectations. Before someone contacts you, they have to have some level of trust you can solve their problem, whether it’s cleaning their carpets or replacing their roof. One of the best ways to build trust and set […]
