Contractors Are Limiting Themselves With Generic Websites
How a generic website can hold a business back Read time – 3 minutes A local carpet cleaning owner and I were having a conversation the other day. It quickly turned to marketing and the cost of leads for her business. She explained how expensive Google Local Service ads had become and was looking for […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]
Why Documenting Projects Can Bring Contractors More Clients
Why Documenting Projects Can Bring Contractors More Clients Read time – 3 minutes Simple answer – trust and expectations. Before someone contacts you, they have to have some level of trust you can solve their problem, whether it’s cleaning their carpets or replacing their roof. One of the best ways to build trust and set […]
How contractors can generate sales with just one video and one landing page
Using one website page and one video to generate over $225,000 worth of revenue for a painting contractor Read time – 3 minutes Marketing a contracting business is more straightforward than people make it. Person needs service > Person looks for service > Contractors show they can do service > Person hires a contractor. Simple. […]
How to Find 5 Profitable Niches in Home Services
How can contractors find and get found for profitable service niches? Read time – 3 minutes Do a test search: Pretend you are looking for a home cleaning service. Search for ‘house cleaner near me’ and see what shows up. Now type in ‘Air BNB cleaner’, next try ‘medical office cleaning’. Chances are you will […]
