Turn Your Top 10 Customer Questions into 30+ Pieces of Content
Pull in Leads with Content Based on FAQ You don’t need to be a “content creator” to win at inbound marketing. You just need to answer the questions your customers already ask you every week. Here’s a simple system. Step 1: Write Down Your Top 10 Questions Grab a notebook or open Google Docs, Microsoft […]
Which is Better? 1,000,000 Viral Views vs. 40,000 Targeted Views
Why the Small Number Won In 2023, my painting company had a YouTube video reach 1,000,000 views. Sounds amazing, right? You’d think that meant a wave of new clients. We got zero leads from it. Viral Views Don’t Pay the Bills That viral video: Great for vanity. Terrible for inbound leads. If you’re a local […]
How Contractors Can Set Up Social Media Profiles to Get More Leads
Business Social Media Profiles That Work Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes. Cute? Yes. Useful for a potential client? Not really. Your business needs its own social media profiles, and they need to pull their weight. […]
3 Lead Magnet Ideas for Tile Installation Contractors
Pull Traffic, Educate, Convert More Leads 1. What Type of Tile Should You Use in Each Room of Your Home? This guide helps homeowners stop guessing and choose tile that actually fits the space — functionally and visually. Break it down room by room: You can include: Why it works:Homeowners are afraid of choosing the […]
How do I track what marketing is actually making me money?
4 simple ways home service contractors can measure their marketing performance. Most contractors have a tracking problem. If you don’t know where leads come from, everything feels like it’s working… or nothing does. Here’s how to get some clarity without creating a data science project. 1. Use Call Tracking Numbers Give each channel its own […]
3 Lead Magnet Ideas for Pressure Washing Companies
Pull Traffic, Educate, Convert More Leads 1. The “Is This Safe to Pressure Wash?” Surface Guide This is a goldmine because people are terrified of damaging: Break down: Why this works: It builds trust by educating instead of hard-selling.Most people who read it will realize they shouldn’t do it themselves 2. How mold/algae eat into […]
SEO for Flooring Contractors: What’s The Fastest Way to Start Getting Leads?
If you’re a flooring contractor just starting out, the hardest part isn’t the work; it’s getting the phone to ring. And when you have no website, no reviews, and no brand recognition, SEO feels overwhelming and something you’ll do “later.” But honestly: SEO is not step one. Speed-to-lead is. And the fastest way to get […]
The 3 Best Lead Magnet Ideas for Pest Control Companies
Target, Pull Traffic, Convert More Leads Creating lead magnets is a smart move for any home service business. You’re building useful, specific, high-intent content that can be repurposed as a blog post, a downloadable PDF, or even a service page on your website. More content means more pages and more chances to show up in […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
Flooring Contractor SEO Case Study
Jan 1 – Nov 23, 2025 website traffic for www.spagnoliflooring.nyc 6,200 Organic Visitors & 844 Leads in 11 Months Breakdown of the numbers What Drove the Growth: The Takeaway: Deep, well-written content paired with real project photos and videos can turn a flooring contractor website into a high-intent, inbound lead magnet without spending a dollar […]