Marketing Agency for Painting Contractors
We build the full marketing engine for painting companies — website, SEO, ads, content, follow-up, and closing support — so your calendar fills with the jobs you actually want.
Proven Results
We didn't learn painting marketing from a course. We built it with a real painting company in one of the most competitive markets in the country.
#1 Ranked Painter in NYC
High-ticket commercial and residential painting leads generated on autopilot through ads, local SEO, and reputation management.
"We started getting so many quality organic leads through our content and SEO that we stopped advertising on Angi's and Thumbtack alltogether."— Ricky, Paintworks & Decorating NYC
This isn't theory. It's a system we've already run for a painting contractor and can run for yours.
You're getting calls. Some turn into estimates. A few turn into jobs. The rest disappear — and nobody follows up because everyone's on a jobsite.
Marketing that stops at the phone ringing isn't marketing. It's a leak.
Want the full breakdown of where painting work actually comes from? Read: How do I get leads for my painting business?
The 16-Step Playbook
We run the same 16 steps with every painting contractor we work with. You always know what we're doing, why we're doing it, and what it's supposed to produce.
We map your service area, your best job types, and the margins behind them — then pick the 5 profitable niches you can dominate. Cabinet painting, limewash, commercial repaints, rental turnovers: focusing on niches means less competition, more authority, and higher prices than "interior painter" ever gets you.
Clean brand, consistent colors, and a message that explains why a homeowner or property manager should pick you over the three other painters bidding the same job. One look, one voice, used on everything.
Mobile-first, loads instantly, click-to-call everywhere, and a quote form that takes seconds. Home, services, portfolio, blog, contact — plus online scheduling and virtual estimates when you are ready. Your digital foundation, not a brochure.
Interior, exterior, cabinet refinishing, wallpaper, drywall repair, commercial repaints — a page per niche, written the way people actually search, so you rank on Google and in AI search like ChatGPT and Perplexity.
The single most important local asset. Categories and services filled out in detail, photos and video from every job, and a weekly update post — seasonal specials or fresh project work — so you own the map pack.
Neighborhood Facebook and Nextdoor groups checked daily, plus a simple outreach cadence to past clients, friends, and referral sources. Fast responses here book estimates while the bigger channels are still warming up.
Yelp, Thumbtack, and pay-per-lead platforms used deliberately to fill gaps and build reviews — never on a 12-month contract. Speed wins: 3-7 contact attempts in the first 48 hours turns these leads into appointments.
Online reviews are word of mouth at scale. Automated review requests after every completed job, Google first, plus a comfortable, repeatable way to ask your 5-star clients for referrals.
Four to eight posts a month with real before-and-after photos and location words in the headings — towns, neighborhoods, zip codes. The formula: niche service + location + real project photos = booked work.
Every past client and lead goes on a list, and a monthly email keeps you top of mind for repeat jobs and referrals. Written with actual personality, so your company is the one they remember.
About Us, Our Process, service explainers, and before/during/after job walkthroughs — published on your site and a real YouTube channel. YouTube is the #2 search engine in America; video is what makes a homeowner feel like they already met you.
Profiles built out with services and service areas, then 10-30 geotagged posts a month from the work you are already doing. Highlights for about, reviews, projects, industries, and services.
People paint when they list, buy, or turn over a rental. We build the referral pipeline: local office visits, sponsored lunches, one-pagers, and follow-up that keeps you the painter they call every time.
24/7 advertising that works while you drive and while the job is running. Clean, high-contrast design, durable material, and signs in every yard you finish.
Fuel on the fire once the foundation exists. Search ads and Local Service Ads for jobs you need now, plus brand awareness, retargeting, and seasonal service pushes — exterior in spring, interiors in winter.
Marketing produces leads, leads become jobs, jobs become content, reviews, and referrals — and that proof fuels the next round of marketing. We add automated lead response, follow-up, and content production so the flywheel keeps spinning without you.
Anyone can send you traffic. The money is in what happens after the phone rings.
More leads with the same close rate is noise. Better follow-up with better content is growth.
Book a strategy call and we'll walk through where your leads are leaking and which of the 16 steps would move the needle first.