The 3 Best Lead Magnet Ideas for Pest Control Companies
Target, Pull Traffic, Convert More Leads Creating lead magnets is a smart move for any home service business. You’re building useful, specific, high-intent content that can be repurposed as a blog post, a downloadable PDF, or even a service page on your website. More content means more pages and more chances to show up in […]
Is AI Changing How Home Services Get Found Online?
Searching for a Home service contractor: Google vs Claude vs ChatGPT In this walkthrough, I run a simple experiment: Search for “best cabinet painter in NYC” across three platforms (Google, Claude, and ChatGPT) and compare what each one returns. Video breakdown: Takeaways 1. What Google Shows (The Traditional Layout) Nothing shocking here. Google gives you: […]
Flooring Contractor SEO Case Study: 6,200 Organic Visitors & 844 Leads in 11 Months
Jan 1 – Nov 23, 2025 website traffic for www.spagnoliflooring.nyc Breakdown of the numbers What Drove the Growth: The Takeaway: Deep, well-written content paired with real project photos and videos can turn a flooring contractor website into a high-intent, inbound lead magnet without spending a dollar on ads.
How do contractors get more inbound leads?
“Fish where the fish are.” – someone who’s eating well. Read time – 3 minutes Where are the fish? Where do people look for contractors? Fill you funnel. Focus on getting in front of people who already have a problem or desire and are searching online to solve it. If my friend doesn’t have a […]
How We Revamped a Flooring Contractor’s Site and Drove 13x More Traffic
We took a bare-bones, 5-page website with little traffic, few leads and turned it into a powerhouse. Here’s how. Read time – 3 minutes I’ve known the owners at Spagnoli Flooring for a few years. They are great people who always give great service. I co-own a painting company, and we always use them as […]
3 things local contractors can do to improve their SEO without hiring a professional
Read time – 4 minutes SEO is not a waste of money but most SEO companies are a waste of money. At my last job, I sold SEO to small businesses. The company I worked for hired (subcontracted) 3rd party vendors to “run” the SEO for our clients and marked up the subcontractor’s prices by […]