Business Social Media Profiles That Work
Pet peeve: Clicking on a contractor’s “Instagram” link from their website and landing on the owner’s personal page full of dogs, burgers, and random memes.
Cute? Yes. Useful for a potential client? Not really.
Your business needs its own social media profiles, and they need to pull their weight.
Your Social Profiles Should Answer 3 Questions Fast
When someone hits your Instagram / Facebook / LinkedIn, they should instantly see:
1. What do you do? “We install motorized shades and custom drapery.”
2. Where do you do it? “Serving Westchester County & Fairfield County.”
3. How do I contact you? Website link, phone, “Get a Quote” call-to-action button, email address, or DM (if you want that).
If those three aren’t obvious in 5 seconds, your profile isn’t working. Think of the profiles as another tool to help turn lookers into leads for your business.
Good Example:
Needs work: No services, website, or contact options (besides DM)
Clean Up Your Profiles
Go through each platform and:
- Update your bio:
- Trade + location + key niche
- Add your website link
- Add your city/service area
- Pin before-and-after posts or project highlights
- Make it clear: “This is a business account.”
If you want to mix personal and business, keep the hook clear:
“I own XYZ Carpentry in Chicago. We specialize in cabinet fabrication & front porches.”
Be Findable, Not Famous
Your business doesn’t need to go viral.
It needs to be findable when someone searches:
- “wallpaper installer Chicago”
- “roofer Glendale AZ”
- “epoxy garage floor Dallas”
That means:
- Use keywords and locations in your bio
- Add a location to each Instagram/Facebook post
- Use the specific service type in your captions and hashtags
- Post real project work, not just random motivational quotes
Even if only 75 people a month search Instagram for “wallpaper installer Chicago,” that’s 75 chances for new business.
Bottom Line
Social media for contractors isn’t about becoming an influencer.
It’s about:
- Making it obvious what you do
- Making it obvious where you work
- Posting proof you’re good at it
- Making it easy to find your company
- Making it simple to click and contact your company.
Set up your profiles like mini landing pages, not just photo dumps.
